Weather forecaster, wetter.com, is the leading online weather portal in Germany, Austria and Switzerland. Up to 20 million users a month consult the app and desktop services to find out about current and upcoming weather conditions. In addition to the well-known B2C brand, the company is also active in the B2B sector and offers innovative weather data-based solutions as well as data-only weather services.
Earlier this year, wetter.com added its weather information to the Snowflake Marketplace to offer its data to a wider range of businesses in a more secure, easier way. Snowflake spoke to Stefan Bornemann, the COO of wetter.com to find out how the company has expanded its customer base via the marketplace.
Rapidly accelerate setup from days to mere minutes
Companies across Europe use wetter.com’s weather data for a variety of purposes, including classifying their business figures, planning deliveries across their supply chain, and targeting their marketing more effectively. Weather data can even be used to forecast consumer demand and ensure their retail locations have adequate inventory, for instance by making sure stores don’t run out of warm clothing ahead of a cold snap.
“Just about every company can enrich its data analyses by adding weather forecasts or historical data to them,” says Stefan Bornemann, COO at wetter.com.
But to receive this data, wetter.com customers had to set up APIs to feed data streams into their systems, which could take several days of work.
However, making it available on the Snowflake Marketplace eliminates the need for an API, reducing setup time from days to minutes.
This was not the only improvement to the customer experience. For companies like comparison portal Verivox – a wetter.com customer – the move meant that it no longer had to monitor and retrieve daily updates, as the data is readily available to users directly in Snowflake’s platform.
“We have been using Snowflake as our central data platform forJoachim Hefner, Vice President BI & Data Engineering at Verivox
several years, so this integration means that wetter.com’s datasets are now just a click away for us.”
The Snowflake Data Marketplace significantly extends wetter.com’s B2B customer base
With the Snowflake Marketplace, users can discover new datasets, access them seamlessly and purchase them instantly. The marketplace now offers over a thousand data offerings from over 200 data providers.
By joining the Snowflake Marketplace, wetter.com can today share its weather data with a broad data ecosystem of Snowflake’s partners and customers. As a result, wetter.com is now able to reach thousands of data-driven businesses, massively expanding its potential customer base, as well as create new revenue streams from its data products.
“Thanks to our offering, thousands of organizations can now easily access granular weather data through the Snowflake Marketplace.”Stefan Bornemann, COO at wetter.com