The media and advertising landscape is transforming rapidly. Viewers are changing their habits, industry standards are shifting, and there is increased scrutiny around data use and consumer privacy.
To help the media and advertising industry thrive in this new era, Snowflake recently announced the launch of the Media Data Cloud, which empowers organizations to unlock data for identity, insights, activation, and measurement across the advertising ecosystem.
Join us on January 19 as we offer a deep dive into the Media Data Cloud at the Media Data Cloud Summit. At this global half-day virtual event with Snowflake and industry-leading companies, you’ll learn how to leverage the Media Data Cloud to future-proof your data foundation, protect consumer data, and drive advertising and subscriber growth.
View the agenda in your region:
Americas: 9:30 a.m. PT | 12:30 p.m. ET
EMEA and India: 9 a.m. GMT | 10 a.m. CET | 2:30 p.m. IST
APAC: 12 p.m. AEDT | 9 a.m. SGT | 2 p.m. NZDT
We’re excited to announce a number of partner-led sessions during the Media Data Cloud Summit. Many of the sessions are now available for viewing in advance of the event. View the full list of partner-led sessions here.
We’ll also be premiering some exciting new content showcasing how our customers are using Snowflake solutions in innovative and profitable ways. Here are the highlights:
Hear from customers and partners about how the Media Data Cloud provides a strong foundation and enables data agility to meet the needs of today and tomorrow.
See how the Media Data Cloud drives business growth through improved data and analytics. Learn how Snowflake’s data clean room technology enhances data privacy and data governance, and how the Media Data Cloud can help reduce the cost of subscriber acquisition as well as improve retention.
Join executives from Warner Music Group and Snowflake as they discuss the trends facing the music industry, the need for seamless access to data, and the role of the Media Data Cloud in driving innovation. We will be taking live questions from the audience during this session.
Hear from OpenX on how it is leveraging the Data Cloud to share log-level data at scale, enabling marketers to combine this data with a wealth of other sources to measure and optimize the impact of their investments.
Learn how Choreograph, WPP’s newly formed global data products and technology company, is leveraging the Data Cloud to create governed “customer zones” where clients and agencies can collaborate and partner at a deeper level.
Learn how, with Snowflake’s 800-plus data listings from more than 200 data partners, companies across the media industry are accessing live, ready-to-query data and services to improve their subscriber acquisition and retention.
Join Amazon Web Services (AWS) in this session to learn about a new solution that helps marketers, media companies, agencies, and technology companies accelerate deployments of Snowflake data clean rooms for audience enrichment, segmentation, marketing measurement, and attribution with AWS.
Registration is free and immediate. Register now to reserve your spot. We look forward to seeing you there!