Snowflake kicked off 2023 with enhanced features around data governance and optimized storage for expanded data access. In fact, a number of exciting new Snowflake features and capabilities are now generally available or in public preview. Read on to learn about everything new announced in January.
Optimized Storage
External Tables for On-Premises Storage now in public preview
You can now create External Stages and External Tables on software and devices, on premises or in a private cloud, that expose a highly compliant S3 API. With these new capabilities, you can use Snowflake to access data in those storage devices while getting the ease of use, elasticity, governance, resilience, and connectivity that Snowflake provides out of the box. Visit our documentation page to learn more.
Data Governance
Column Lineage now generally available
Security and compliance teams need to tag and protect column data as it flows from known sensitive columns to new columns, which they do by using data manipulation commands such as CTAS, MERGE, and INSERT. But teams can easily lose track of sensitive columns, resulting in compliance violations.
With Snowflake’s column-lineage capability now generally available, teams can improve the governance of their sensitive data at scale by automating sensitive data flow tracking at the column level. Learn more.
Grow Your Business in the Data Cloud
Aggregate Usage Analytics now in public preview
Aggregate usage analytics enable listing providers to get aggregated insights on reach and engagement of their listings in the Snowflake Data Cloud. Providers are able to track metrics at the account level such as most viewed listings, most used listings, most active consumers, top regions, and listing conversion over time. These insights help providers optimize their listings for greater adoption and relevance.
Go to the Analytics Tab in the Provider Studio to access this feature. Detailed documentation is available here.
Collaborate Across Your Business Ecosystem in the Data Cloud
Listing Discovery Controls now generally available
Listing Discovery Controls are now generally available, enabling customers to use listings to share data, data services, and apps with specific accounts in the Data Cloud. When sharing data and apps through listings, customers benefit from automated fulfillment of data across regions and clouds, in-depth usage analytics, and flexible monetization options. Go to the Provider Studio to share listings with your specified business partners. For more details, see our documentation.
Snowflake Marketplace
Snowflake customers can tap into Snowflake Marketplace for access to more than 1,700 live data sets, packages of data sets, or data services (applications are currently in private preview) from over 360 third-party data providers and data service providers (as of Oct. 31, 2022) as well as market their own products across the Snowflake Data Cloud. Visit Snowflake Marketplace.
Commerce
Recovery audit firm apexanalytix revolutionized recovery audit with advanced analytics and the introduction of FirstStrike overpayment and fraud prevention software. Today, the company also leads the world in supplier management innovation with apexportal and smartvm, now the most widely used supplier onboarding and compliant master data management solution in global procure-to-pay processes. With over 250 clients in the Fortune 500 and Global 2000, apexanalytix is dedicated to providing companies and their suppliers with the ultimate supplier management experience.
Reason Automation is a fully managed Amazon vendor, seller, advertising, and brand analytics data, built by former Amazon vendor managers.
Environment
Enterprises worldwide use Climatiq’s carbon calculation engine to incorporate emission intelligence into their daily operations and speed up their journey toward achieving net-zero emissions. By integrating its Open Emission Factor Database with Snowflake, Climatiq allows users to analyze, report, and forecast their business emissions accurately and automatically using emission metrics. These calculations are based on the largest scientifically vetted database of emission factors, which includes over 50,000 factors covering 300 global territories and all major economic sectors. The data in this database is sourced from governmental bodies and meets the standards of the GHG Protocol and other industry standards.
GIST Impact is a leading provider of impact data and intelligence, harnessing the power of impact economics and technology to allow businesses to discover the full value of contributions they are making to the world.
Financial
Black Knight’s public records mortgage data consist of transactional details that yield actionable information about property transfers, sales, financing, and property usage. As a leading provider of property data, Black Knight delivers highly accurate and actionable property intelligence. The company’s property record data consist of assessments, deeds, mortgages, assignments & releases, and pre-foreclosure filings. Black Knight’s data is refreshed daily with information sourced directly from over 3,100 counties. It has over 200 fields of data per record that utilize hundreds of validation rules for data quality and standardization for easy consumption. With nationwide coverage of over 155 million residential and commercial property parcels (99.99% of all the U.S.), Black Knight provides more than 600 million ownership, sales, assessment, and mortgage records that often go back more than 10 years. Black Knight’s property data saves users time in their workflows, helps identify unique opportunities, and provides critical information for managing risk.
Context Analytics, formerly known as Social Market Analytics, has expanded its depth of data to include all textual data. The company sources, cleans, structures, and analyzes textual data for investable insights and business intelligence.
ClearScore is a GDPR-compliant, U.K.-based data and technology company currently servicing over 13 million U.K. customers to make informed credit decisions. A subset of these users opt in to the open banking platform, which is the source of the data. The service aggregates the financial transaction data of a user’s financial accounts (such as bank accounts, credit cards, and debit cards) across multiple providers into a single platform.
The MDO software development kit(SDK) simplifies using investment data for open-source programming. Investment researchers that use the MDO SDK can bypass the countless hours spent wrangling data by using a set of a few functions that are connected to their investment data database. It takes care of date alignments, currency translations, mapping, and more. You can spend more time building models and avoid switching costs between different data vendors, database technologies, and analytics software because the MDO SDK does most of this work for you.
Axco provides a granular view of insurance market and insurance company statistics for over 180 countries worldwide. Data is sourced from financial supervisors and industry associations, then interpreted, validated, and standardized for easy comparison of indicators across countries.
NBIM: Norges Bank Investment ManagementNorges Bank Investment Management publishes the holdings of Norway’s government pension fund. The holdings are presented in a database format that makes it transparent and easy for consumers to instantly access and analyze the data.
Healthcare & Life Sciences
HealthWise Data is a trusted supplier of unique consumer health, behavior, and wellness insights, providing healthcare organizations a fuller picture of the “patient as a person.” Leveraging social determinants of health (SDOH) and analytics, the company builds predictions on individuals’ health adherence, lifestyles, behaviors, health equity, and more.
Concord USA: EDI X12 Standard Transaction JSON Converter
More than just a consulting firm, Concord is an execution company helping clients enhance customer experience, optimize operations, and differentiate product offerings. It delivers real solutions for the problems that industry-leading companies face through data modernization, cloud migration, digital transformation, and product engineering.
Concord’s core capabilities work together to untangle clients’ toughest business and technology challenges: business strategy and program delivery, digital and user experience, data management, data analytics, cloud solutions, commerce solutions, quality engineering, and information security.
Identity
Digital identity platform lockr provides the only persistent, unique, and consumer-approved identity solution that preserves the monetization of the open internet.
Tessera is a leading background data provider with specialized expertise in criminal records, court data, and motor vehicle report retrieval for people-risk insight assessment and management. With Tessera’s Criminal Database products, which cover 99% of the U.S. population, you’ll receive access to over 915 million records, 2,300+ individual Criminal Sources, and 5,500+ courts.
Look Up Tables
Visualisedata provides a range of speciality data visualization services using Tableau, Snowflake, Python, etc. It also provides data that is important to democratize on the Snowflake platform.
More Metrics specializes in the production of data products across a wide range of topics, including money, health, and lifestyle, which is typically provided at postcode level. The company’s products are modeled from open-source, non-personal data, provided by government bodies and local/national organizations.
Marketing
AIR MILES is Canada’s oldest loyalty program, having served Canadians for over 30 years. It’s a network of more than 300 trusted Canadian, global, and online brands. With over 10 million collectors, AIR MILES has access to first-party data for more than 1 in every 4 Canadians.
Lyftrondata delivers a data management platform that combines a modern data pipeline with agility for rapid data preparation. Lyftrondata connects, stores, organizes, and shares data from all of your sales and marketing platforms automatically, with no programming required. It provides instance analytics and converts any SAAS data into a relational data model. Lyftrondata frees data teams from time-consuming data manipulation tasks, allowing them to focus on higher-value activities such as data model improvement and pattern mining.
IRI offers the largest and strongest data assets for the CPG industry, with over 500 million retailer loyalty cards, translating to 117 million unique households covering 93% of the U.S. These metrics equate to approximately 4.3 cards per household, which is at minimum 2x larger than the competition. Additionally, IRI has exclusivity over 288 million cards for brands such as Walgreen’s, Kroger, and BevMo. IRI is the industry’s sole provider of 100% deterministic audiences and provides 27 months of longitudinal data. 87% of IRI Retailer Transactions are captured via loyalty cards.
StackAdapt is the highest-performing and easiest-to-use demand-side platform used by digital marketers from companies of all sizes. Easily plan, execute, and analyze your campaigns with StackAdapt.
Security
For over a decade, WhoisXML has gathered, analyzed, and correlated billions of domain, IP, and DNS records to compile data sets that make the internet more transparent and secure.
Retail
Daasity enables omnichannel consumer brands to be data-driven. Built by analysts and engineers, the Daasity platform supports the varied data architecture, analytics, and reporting needs of consumer brands selling via ecommerce, Amazon, retail, and wholesale. Using Daasity, teams across the organization get a centralized and normalized view of all their data, regardless of the tools in their tech stack and how their future data needs may change.
Transportation
Leading supply chain visibility platform FourKites extends visibility from transportation into yards, warehouses, stores and beyond. Tracking more than 3 million shipments daily across road, rail, ocean, air, parcel, and last mile, and reaching over 210 countries and territories, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. More than 1,200 of the world’s most recognized brands, including 9 of the top 10 CPG and 18 of the top 20 food and beverage companies, trust FourKites to transform their business and create more agile, efficient, and sustainable supply chains.
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Forward-Looking Statements
This post contains express and implied forward-looking statements, including statements regarding (i) Snowflake’s business strategy, (ii) Snowflake’s products, services, and technology offerings, including those that are under development or not generally available, (iii) market growth, trends, and competitive considerations, and (iv) the integration, interoperability, and availability of Snowflake’s products with and on third-party platforms. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those described under the heading “Risk Factors” and elsewhere in the Quarterly Reports on Form 10-Q and Annual Reports of Form 10-K that Snowflake files with the Securities and Exchange Commission. In light of these risks, uncertainties, and assumptions, actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. As a result, you should not rely on any forward-looking statements as predictions of future events.
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