4 Ways to Unlock Marketing ROI with Data Science and Machine Learning
Despite the emphasis placed on data-driven marketing over the last decade, 54% of senior marketing…
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How Marketers Will Measure Campaign ROI After Third-Party Cookie Deprecation
Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising…
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Delivering Deeper Customer 360 Insights with the Data Cloud and ThoughtSpot
Keeping up with our fast-paced world means marketing has to move quickly. Conversations are no…
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How the Data Cloud Helps Marketers Achieve Personalization at Scale
By letting marketers realize the goal of one-to-one targeting at scale, a successful personalization initiative…
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How We Improved Data Enrichment and Account Scoring at Snowflake
The CRM Landscape Go-to-market (GTM) teams prominently leverage CRM platforms as their source of truth…
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5 Best Practices for Integrating Data Science Into Your Marketing Analytics
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive…
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Top 7 Trends in Marketing Analytics for 2021
Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing…
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How Companies Can Start Unifying Their Marketing Data in 5 Steps
Virtually every marketing organization is taking steps to become more data-driven, but there are considerable…
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How to Move from Basic to Advanced Marketing Analytics in Four Steps
Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition…
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Data as a Service
Data as a service (DaaS) leverages the cloud to make accessible valuable or business-critical data in a secure manner to internal stakeholdersand/or interested third parties.
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Moving from Basic to Advanced Marketing Analytics
Moving from Basic to Advanced Marketing Analytics explores the four phases of the maturity curve as companies build out...
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Join us for a half-day event to learn how IT and marketing teams are leveraging the Data Cloud to break down data silos,...
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Leveraging Inventory Analytics For Better Inventory Planning
In this article, we’ll explore why you should optimize inventory planning, the role inventory analytics plays in the planning process, and data analytics methods.
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