Marketing Success in the Age of AI Requires a Modern Marketing Data Stack
Data is essential to marketing. It’s how we know our audience and measure campaign outcomes.…
Delve into the detailsMarketing Analytics
27 Result(s)
How Snowpark+Streamlit Easily Delivers Machine Learning Apps in Snowflake
A revolution in data analytics is coming soon. Why are we so sure? Because the…
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Real-Time Marketing Attribution Modeling With Snowplow and Snowflake
Multi-touch attribution (MTA) is a data-driven approach to measuring the impact of various marketing channels…
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Visual Segmentation for the Data Cloud with Census Audience Hub
Leveraging first-party data is a priority for marketing teams, but many companies fail to use…
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Know Thy Customer: Why Identity and Enrichment Benefit from the Modern Marketing Data Stack
Accurately defining customer identity is the foundation of building personalized customer experiences. It’s not getting…
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Data Integration & Modeling: The Unsung Heroes of the Marketing Data Stack?
Marketing data integration is the process of combining marketing data from different sources to create…
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The Modern Marketing Data Stack and What It Means for Analytics
Nearly 60% of CMOs report increased pressure from their CEOs to prove the impact of…
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Snowflake for Marketing with GrowthLoop
How innovative companies are turning Snowflake into a marketing growth engine with GrowthLoop We’ve researched…
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Machine Learning for Your Sales Pipeline Forecasting
On average, more than half of companies miss their monthly revenue forecasts by more than…
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Snowflake for AI and ML
Accelerate your AI/ML workflows with fast data access and elastically scalable data processing for Python and SQL.
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Build Your Code in Snowflake Using Snowpark and Your Favorite...
To develop and deploy code with Snowpark, developers have always had the chance to work from their favorite IDE or notebook....
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What is ETL?
ETL (extract, transform, load) are the three processes that move data from one or multiple databases, or other sources to a...
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Snowpark for Python, Java, and Scala
Performant, elastic, and secure data processing in Snowflake using your language of choice.
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