Know Thy Customer: Why Identity and Enrichment Benefit from the Modern Marketing Data Stack
Accurately defining customer identity is the foundation of building personalized customer experiences. It’s not getting…
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Data Integration & Modeling: The Unsung Heroes of the Marketing Data Stack?
Marketing data integration is the process of combining marketing data from different sources to create…
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The Modern Marketing Data Stack and What It Means for Analytics
Nearly 60% of CMOs report increased pressure from their CEOs to prove the impact of…
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Snowflake for Marketing with Flywheel
How innovative companies are turning Snowflake into a marketing growth engine with Flywheel Software We’ve…
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Machine Learning for Your Sales Pipeline Forecasting
On average, more than half of companies miss their monthly revenue forecasts by more than…
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Power Your Lead Scoring with ML for Near Real-Time Predictions
Every organization wants to identify the right sales leads at the right time to optimize…
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Modern Marketing Data Stack: Best Practices from Analyzing Snowflake’s Customer Base
Are you efficiently unifying, modeling, analyzing, and activating all the data you need to drive…
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The Data Cloud Is Your Most Powerful Marketing Tool
Through data activation, modern organizations are able to unleash the power of the Snowflake Data…
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Unlock the Power of Marketing Analytics with the Snowflake Data Cloud
Over the past two decades, marketers have faced an uphill battle in trying to turn…
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Snowflake Unistore
A modern approach to working with transactional and analytical data together in a single platform
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Using MLOps to Quickly Deploy and Sustain Machine Learning Pipelines
Machine learning operations (MLOps) is a process that makes it possible to quickly deploy and easily sustain machine...
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Snowflake for Cybersecurity
Learn how to perform cybersecurity analytics with unprecedented speed and keep all your security-relevant data in one place...
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Cloud Data Warehousing for Dummies (2nd Edition)
Download Snowflake's Cloud Data Warehousing for Dummies and learn how to get the most out of your data with full elasticity.
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