5 Best Practices for Integrating Data Science Into Your Marketing Analytics
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive…
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Marketing Analytics
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Top 7 Trends in Marketing Analytics for 2021
Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing…
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Snowflake + Fivetran + dbt: Turn Your Marketing Data Silos into Marketing Insights
The 2020 Marketing LUMAscape showcases more than 8,000 tools marketers can use to generate leads,…
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How Companies Can Start Unifying Their Marketing Data in 5 Steps
Virtually every marketing organization is taking steps to become more data-driven, but there are considerable…
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New Snowflake Features Released in August 2020
In August 2020, Snowflake announced several new features, all in preview, that make its cloud…
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New Snowflake Features Released in July 2020
In keeping with its continued focus on building the most powerful and flexible cloud data…
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Snowflake Enables Modern Cloud Data Analytics at US Foods
Approximately 300,000 restaurants and food service operators across the United States rely on US Foods…
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How Marketers Can Drive ROI from Customer Data Platforms
As first-party customer data continues to explode, companies have struggled to make it actionable for…
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Snowflake’s Product Innovations for 2020
At Snowflake, we are relentlessly focused on our customers and on creating innovative technology to…
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Data Sharing: Catapult Your Initiatives
Snowflake Data Sharing can transform the creation of high-value business assets from data.
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Support for Multiple Workloads
With our unique Multi-cluster, shared data architecture, Snowflake can easily support multiple and disparate workloads.
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Building the Foundation for the Data Economy
The data sharing marketplace of the future, the Data Economy, must be open for users to realize the full value of their data.
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How to Use AWS Glue with Snowflake
AWS Glue provides a fully managed environment which integrates easily with Snowflake’s data warehouse-as-a-service. Learn...
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