4 Ways to Unlock Marketing ROI with Data Science and Machine Learning
Despite the emphasis placed on data-driven marketing over the last decade, 54% of senior marketing…
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Marketing Analytics
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How Marketers Will Measure Campaign ROI After Third-Party Cookie Deprecation
Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising…
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Delivering Deeper Customer 360 Insights with the Data Cloud and ThoughtSpot
Keeping up with our fast-paced world means marketing has to move quickly. Conversations are no…
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How the Data Cloud Helps Marketers Achieve Personalization at Scale
By letting marketers realize the goal of one-to-one targeting at scale, a successful personalization initiative…
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How We Improved Data Enrichment and Account Scoring at Snowflake
The CRM Landscape Go-to-market (GTM) teams prominently leverage CRM platforms as their source of truth…
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5 Best Practices for Integrating Data Science Into Your Marketing Analytics
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive…
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Top 7 Trends in Marketing Analytics for 2021
Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing…
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How Companies Can Start Unifying Their Marketing Data in 5 Steps
Virtually every marketing organization is taking steps to become more data-driven, but there are considerable…
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How to Move from Basic to Advanced Marketing Analytics in Four Steps
Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition…
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SNOWFLAKE FOR MARKETING ANALYTICS
Identify deeper marketing analytics insights with 360° customer views, create relevant messaging and offers, and produce...
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Marketing Analytics Guide
Learn about the latest best practices around marketing analytics, from data-driven marketing to customer 360.
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Are Data Security Breaches Accelerating the Shift to the Cloud?
Cloud data security for data warehousing and big data using encryption
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SNOWFLAKE FOR DATA LAKES
Struggling with the limitations of a traditional data lake and data lake analytics? Implement Snowflake for superior...
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