How the Data Cloud Helps Marketers Achieve Personalization at Scale
By letting marketers realize the goal of one-to-one targeting at scale, a successful personalization initiative…
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Marketing Analytics
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5 Best Practices for Integrating Data Science Into Your Marketing Analytics
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive…
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Top 7 Trends in Marketing Analytics for 2021
Powered by advances in machine learning, marketing analytics delivers more bottom-line impact with each passing…
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Snowflake + Fivetran + dbt: Turn Your Marketing Data Silos into Marketing Insights
The 2020 Marketing LUMAscape showcases more than 8,000 tools marketers can use to generate leads,…
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How Companies Can Start Unifying Their Marketing Data in 5 Steps
Virtually every marketing organization is taking steps to become more data-driven, but there are considerable…
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New Snowflake Features Released in August 2020
In August 2020, Snowflake announced several new features, all in preview, that make its cloud…
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New Snowflake Features Released in July 2020
In keeping with its continued focus on building the most powerful and flexible cloud data…
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How to Move from Basic to Advanced Marketing Analytics in Four Steps
Advanced marketing analytics can improve campaign relevance, increase customer lifetime value, accelerate insights, reduce acquisition…
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Snowflake Enables Modern Cloud Data Analytics at US Foods
Approximately 300,000 restaurants and food service operators across the United States rely on US Foods…
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SNOWFLAKE FOR MARKETING ANALYTICS
Identify deeper marketing analytics insights with 360° customer views, create relevant messaging and offers, and produce...
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Marketing Analytics Guide
Learn about the latest best practices around marketing analytics, from data-driven marketing to customer 360.
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Pricing: Why Pay for What You Don’t Use?
Snowflake's data warehouse pricing and cost is based on your actual usage. Scale storage and compute independently.
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How a Real-time Risk Management Portal will Impact Your Business
Investment risk management professionals seek critical analytics and information in real time to influence trade decisions and prevent or minimize adverse o
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