Modern Marketing Data Stack: Best Practices from Analyzing Snowflake’s Customer Base
Are you efficiently unifying, modeling, analyzing, and activating all the data you need to drive…
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The Data Cloud Is Your Most Powerful Marketing Tool
Through data activation, modern organizations are able to unleash the power of the Snowflake Data…
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Unlock the Power of Marketing Analytics with the Snowflake Data Cloud
Over the past two decades, marketers have faced an uphill battle in trying to turn…
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4 Ways to Unlock Marketing ROI with Data Science and Machine Learning
Despite the emphasis placed on data-driven marketing over the last decade, 54% of senior marketing…
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How Marketers Will Measure Campaign ROI After Third-Party Cookie Deprecation
Every marketer knows the old John Wanamaker quote, “Half the money I spend on advertising…
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Delivering Deeper Customer 360 Insights with the Data Cloud and ThoughtSpot
Keeping up with our fast-paced world means marketing has to move quickly. Conversations are no…
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How the Data Cloud Helps Marketers Achieve Personalization at Scale
By letting marketers realize the goal of one-to-one targeting at scale, a successful personalization initiative…
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How We Improved Data Enrichment and Account Scoring at Snowflake
The CRM Landscape Go-to-market (GTM) teams prominently leverage CRM platforms as their source of truth…
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5 Best Practices for Integrating Data Science Into Your Marketing Analytics
Personalization enables marketers to send hypertargeted content and offers that are more likely to drive…
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Snowflake Unistore
A modern approach to working with transactional and analytical data together in a single platform
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Using MLOps to Quickly Deploy and Sustain Machine Learning Pipelines
Machine learning operations (MLOps) is a process that makes it possible to quickly deploy and easily sustain machine...
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Snowflake for Cybersecurity
Learn how to perform cybersecurity analytics with unprecedented speed and keep all your security-relevant data in one place...
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Cloud Data Warehousing for Dummies (2nd Edition)
Download Snowflake's Cloud Data Warehousing for Dummies and learn how to get the most out of your data with full elasticity.
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