Amelia Guertin is an Industries Product Marketer, leading Financial Services at Snowflake. She develops industry solutions, thought leadership and experiences that illustrate how financial services firms can leverage Snowflake to accelerate digital transformation. Her passion is developing solutions that help solve pressing industry challenges as well as collaborating with financial services leaders on disruptive ideas. Prior to joining the team at Snowflake, Amelia led Financial Services product marketing initiatives at Salesforce and worked in a number of business lines at Scotiabank, one of the big five banks in Canada. She provides a unique perspective by incorporating her finance and creative arts experience to inspire customers and prospects. While her experience has brought her to live in New York and now San Francisco, Amelia is proud to have grown up in Canada speaking English and French.
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Mar 11, 20213 min read
Banks, Supercharge Your Customer Experience with Advanced Personalization
Traditionally, personalization in banking meant tailoring products and services to individual consumers. Banks focused on…