Harness the power of the Snowflake Media Data Cloud
at Advertising Week New York
SNOWFLAKE PRESENTS AT
Advertising Week New York 2023
Tuesday October 17, 8:00Am
PENN 1 SOCIAL STAIR
A proliferation of touchpoints, a lack of identity interoperability and the movement of personally identifiable information (PII) data has impacted brands’ ability to deliver consistent and relevant customer experiences. Cloud-enabled identity eliminates the need for brands to exchange PII and immediately puts data to work to impact business performance.
Tuesday October 17, 10:50am
The Tech Lab Stage
Join Snowflake’s Erin Foxworthy and representatives from across the agency ecosystem for a panel discussion to talk about the current state of transparency in advertising, what it means, and how it can be a strategic advantage. Topics include:
- Why transparency is more important now than ever before, with the deprecation of common IDs
- How data collaboration and clean rooms promote transparency
- How agencies view transparency and how important it is to their clients
- How a neutral data collaboration infrastructure like Snowflake enables transparency across the ecosystem
Tuesday October 17, 1:30Pm
The Tech Lab Stage
Keeping the analytics status quo won’t work in a privacy-centric marketing landscape. But how can marketers ensure their data is consistent and valuable? By establishing an effective data strategy.
Hear from marketing leaders and industry researchers on what it takes to design and implement a successful data strategy. This session will explore methods to stay ahead of the changing adtech landscape, enhance content performance and navigate the evolution of AI.
Relying on inaccurate marketing data poses many risks to a business: an obscured view of customer experience, hindered access to data for business intelligence, and more. Entering a privacy-centric era without a solid data foundation in place means that data scientists and marketers cannot draw actionable insights.
Advertising Week Executive Interview with Bill Stratton
Wednesday October 18, 12:40pm
The Screening Room Stage
Join Bill Stratton and an Advertising Week executive for a rapid-fire interview on the state of the television ecosystem.
Meet with Snowflake at Advertising Week NY 2023!
Schedule a meeting and we’ll show you how the Snowflake Media Data Cloud can help organizations like yours drive better patient outcomes.