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LIVE I VIRTUAL EVENT
27 MAY
8:30AM IST | 11AM SGT | 1PM AEST | 3PM NZST

Building a Composable Ecosystem for the Agentic Future

SAVE YOUR SEAT

BUILD A COMPOSABLE DATA + AI STRATEGY FOR AN AGENTIC FUTURE

With access to data, state-of-the-art AI and the broader ecosystem, any enterprise can accelerate their business-critical workflows – from audience experiences and personalization to deep campaign analytics that boost performance and yield. Accelerate is Snowflake’s annual virtual program where media, entertainment and advertising industry leaders showcase and share how they’re accelerating with Snowflake’s AI Data Cloud.
Hear how organizations are embracing the era of agentic AI by modernizing their data estate, getting their data AI-ready, and building and using data agents. See customer proof-points, demos and real-world use cases in action. And learn about how leaders are driving AI adoption and ultimately measuring return on their AI investments.

WHY ATTEND

  • Learn what’s top of mind: Hear from executives and thought leaders on their current and future priorities, as well as how they’re looking to further their partnership with Snowflake.
  • See new AI capabilities: Understand how Snowflake is streamlining how enterprises can implement agentic AI. Hear the latest announcements, including the recent launch of Cortex Code and see a live demo of Snowflake Intelligence.
  • Hear Snowflake success stories: Hear directly from industry-leading organizations on how they are streamlining their data pipelines, tapping into their unstructured data, enabling internal data collaboration, and powering AI ROI with Snowflake.
  • Discover AI Data Cloud use cases: Learn about how you can implement agentic AI use cases for both internal and commercial use cases – all with security and compliance at the forefront.

Agenda

SESSION DURATION SESSION DETAILS
60 minutes
Accelerate Advertising, Media and Entertainment

Turning Data into AI-Driven Innovation with Proven Impact
Discover how leading advertising and media organizations are accelerating their journey to enterprise intelligence by integrating AI-ready data, deploying advanced data agents, and modernizing analytics. This keynote explores real-world strategies to deliver personalized campaigns, optimize audience engagement, and achieve transformative business outcomes with the AI Data Cloud for Advertising, Media and Entertainment.

Melanie Bell
Industry Lead, ACME APJ
30 minutes
Hear from Sony

Beyond the silos – SONY’s largest data platform on Snowflake

Learn how Sony broke down massive data silos across their Operating Companies – from music and gaming to TV- to achieve a unified view of their customers and deepen user relationships.

Rishabh Parakh
Director
Sony India Software Centre
30 minutes
Hear from Nexon

Gaming at Scale: How NEXON Built an End-to-End AI Platform on Snowflake

NEXON operates 40+ live games serving over 1.9 billion users worldwide. To overcome analytics limits at unprecedented scale, we built the gaming industry’s first end-to-end AI automation platform on the AI Data Cloud. Our three-tier architecture empowers nontechnical teams with natural language analytics via Snowflake Intelligence, processes unstructured data through Cortex AI Functions for real-time game balancing, and integrates external data using Snowflake Openflow. Cortex Agents now handle 12% of the workforce, delivering 52% productivity gains, 65% faster decision-making and ~220 hours in monthly savings. This session shows how we scaled AI from experimentation to production across our portfolio.

Jaemyoun Lee
Data Engineering, Team Lead
15 minutes
What's Next

This session delivers key insights and industry best practices on Snowflake’s AI Data Cloud for Advertising, Media and Entertainment, highlighting real-world AI applications to drive smarter decisions, strengthen risk management, and improve business outcomes

Speakers

Melanie Bell

Industry Lead, ACME APJ
Snowflake

Jaemyoun Lee

Data Engineering, Team Lead
Nexon

Rishabh Parakh

Director
Sony India Software Centre

Nilesh Tiwari

Senior Solution Engineer
Snowflake

Sean Kim

Senior Solution Engineer
Snowflake

Louis Lee

Head of Product Marketing & Evangelism - APJ
Snowflake