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  • Agenda
  • Speakers
  • WHY ATTEND
  • Accelerate 2026 Series
Register Now

Accelerate
ADVERTISING, MEDIA & ENTERTAINMENT

LIVE I VIRTUAL EVENT
27 MAY
8:30AM IST | 11AM SGT | 1PM AEST | 3PM NZST

Building a Composable Ecosystem for the Agentic Future

SAVE YOUR SEAT

BUILD A COMPOSABLE DATA + AI STRATEGY FOR AN AGENTIC FUTURE

With access to data, state-of-the-art AI and the broader ecosystem, any enterprise can accelerate their business-critical workflows – from audience experiences and personalization to deep campaign analytics that boost performance and yield. Accelerate is Snowflake’s annual virtual program where media, entertainment and advertising industry leaders showcase and share how they’re accelerating with Snowflake’s AI Data Cloud.
Hear how organizations are embracing the era of agentic AI by modernizing their data estate, getting their data AI-ready, and building and using data agents. See customer proof-points, demos and real-world use cases in action. And learn about how leaders are driving AI adoption and ultimately measuring return on their AI investments.

WHY ATTEND

  • Learn what’s top of mind: Hear from executives and thought leaders on their current and future priorities, as well as how they’re looking to further their partnership with Snowflake.
  • See new AI capabilities: Understand how Snowflake is streamlining how enterprises can implement agentic AI. Hear the latest announcements, including the recent launch of Cortex Code and see a live demo of Snowflake Intelligence.
  • Hear Snowflake success stories: Hear directly from industry-leading organizations on how they are streamlining their data pipelines, tapping into their unstructured data, enabling internal data collaboration, and powering AI ROI with Snowflake.
  • Discover AI Data Cloud use cases: Learn about how you can implement agentic AI use cases for both internal and commercial use cases – all with security and compliance at the forefront.

Agenda

SESSION DURATION SESSION DETAILS
60 minutes
Accelerate Advertising, Media and Entertainment

Turning Data into AI-Driven Innovation with Proven Impact
Discover how leading advertising and media organizations are accelerating their journey to enterprise intelligence by integrating AI-ready data, deploying advanced data agents, and modernizing analytics. This keynote explores real-world strategies to deliver personalized campaigns, optimize audience engagement, and achieve transformative business outcomes with the AI Data Cloud for Advertising, Media and Entertainment.

Melanie Bell
Industry Lead, ACME APJ

Nilesh Tiwari
Senior Solution Engineer
30 minutes
Hear from Sony

Hear from your peers in advertising, media and entertainment! Explore detailed, industry-specific case studies and real-world examples of how Snowflake customers are leveraging AI to improve audience targeting, optimise campaign performance, enhance measurement, and drive more effective, data-driven marketing.

30 minutes
Hear from Snowflake Customers

Hear from your peers in advertising, media and entertainment! Explore detailed, industry-specific case studies and real-world examples of how Snowflake customers are leveraging AI to improve audience targeting, optimise campaign performance, enhance measurement, and drive more effective, data-driven marketing.

15 minutes
What's Next

This session delivers key insights and industry best practices on Snowflake’s AI Data Cloud for Advertising, Media and Entertainment, highlighting real-world AI applications to drive smarter decisions, strengthen risk management, and improve business outcomes

Speakers

Melanie Bell

Industry Lead, ACME APJ
Snowflake

Melanie Bell

Industry Lead, ACME APJ
Snowflake

Nilesh Tiwari

Senior Solution Engineer
Snowflake

Nilesh Tiwari

Senior Solution Engineer
Snowflake

Melanie Bell

Industry Lead, ACME APJ
Snowflake

Nilesh Tiwari

Senior Solution Engineer
Snowflake

 

 

Accelerate
ADVERTISING, MEDIA & ENTERTAINMENT

WEDNESDAY, 27 MAY
8:30AM IST | 11AM SGT | 1PM AEST | 3PM NZST

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