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VIRTUAL EVENT
21 MAY
8:30AM IST | 11AM SGT | 1PM AEST | 3PM NZST

Building the Future of Data Collaboration with Data Clean Rooms

Thank you for your interest in Snowflake Accelerate, which has now concluded. To continue your journey with Snowflake, we invite you to join Snowflake Discover - AI Edition, taking place from June 30 - July 9.
Find out more here.

ACCELERATE THE NEXT ERA OF PRIVACY
PRESERVING DATA COLLABORATION

Accelerate is Snowflake’s annual virtual event where industry leaders showcase and share how they’re driving innovation with Snowflake’s Data Clean Rooms. Discover the blueprints of an enterprise data architecture that prioritizes secure and privacy-compliant data collaboration. Explore the latest use cases in targeted advertising, audience segmentation and measurement enabled by Data Clean Rooms. Plus, see customer success stories, live demos and real-world implementations that demonstrate how possibilities become transformative realities.

WHY ATTEND

  • Hear customer success stories: Hear directly from industry-leading organizations on how they are building the future of privacy-preserving data collaboration with Snowflake Data Clean Rooms.
  • Watch data collaboration in action: See new Snowflake capabilities in action with customer-built demos, focused on empowering users with data collaboration opportunities through data clean rooms.
  • Learn what is top of mind: Hear from executives and thought leaders on their current and future priorities for data collaboration, as well as how they’re looking to further their partnership with Snowflake.

Agenda

SESSION DURATION SESSION DETAILS
60 minutes
The 2025 Advertising, Media & Entertainment State of the Union

Join David Fisher, Industry Principal, Media and Entertainment, at Snowflake, to see how the AI Data Cloud for Media will accelerate your data and AI transformation initiatives. In this session, we will share what we’re hearing from industry executives globally and how the AI Data Cloud for Media meets their needs. We’ll also outline how you can simplify, scale, and accelerate your enterprise data strategy to meet your business objectives. Following David’s session, Fredrik Goransson Industry Field CTO – Media Entertainment, at Snowflake, will join us to provide a short demo of the Snowflake platform to help make it real for you.

David Fisher
Industry Principal, Media and Entertainment, EMEA
Snowflake

Fredrik Goransson
Industry Field CTO – Media Entertainment
Snowflake
30 minutes
Hear from Samsung Ads

Hear from Samsung Ads on how they drive data, technology, and organizational transformation within their company. Explore what is top of mind, what business and technology challenges they’re looking to solve, how they have partnered with Snowflake, and where they see the industry moving.

Sajo Mathews
Director of Engineering
Samsung Ads Samsung R&D Institute India
30 minutes
Hear from Warner Bros. Discovery

Hear from Warner Bros. Discovery on how they drive data, technology, and organizational transformation within their company. Explore what is top of mind, what business and technology challenges they’re looking to solve, how they have partnered with Snowflake, and where they see the industry moving.

Jenny Yurko
Vice President, Data Product Strategy
Warner Bros. Discovery
30 minutes
Hear from The Trade Desk

Maximizing the Value of Your Customer Data in Advertising through Automation & AI

Over the past few years, brands and agencies have accelerated their use of first-party data to enhance marketing strategies. This session highlights how The Trade Desk’s solutions—such as Unified ID 2.0 and REDS (Raw Event Data Stream)—combined with Snowflake’s AI Data Cloud, bring together best-in-class programmatic advertising and advanced data capabilities. Explore how The Trade Desk’s native integration with Snowflake enables advertisers to activate first-party data and drive measurable business outcomes.

In this session:
– Discover how Snowflake and The Trade Desk maximise the impact of first-party data to boost campaign speed and efficiency
– Learn how leading brands streamline data activation and measurement within a single, collaborative platform

Sean Liu
APAC Identity Lead
The Trade Desk

10 minutes
What's Next

This session will provide a summary of essential insights to equip your teams with industry best practices on Snowflake’s AI Data Cloud.

David Wakeman
Director, Product Marketing and Evangelism
Snowflake

Speakers

David Fisher

Industry Principal, Media and Entertainment, EMEA
Snowflake

Fredrik Goransson

Industry Field CTO - Media Entertainment
Snowflake

Sajo Mathews

Director of Engineering
Samsung Ads Samsung R&D Institute India

Jenny Yurko

Vice President, Data Product Strategy
Warner Bros. Discovery

Sean Liu

APAC Identity Lead
The Trade Desk

David Wakeman

Director, Product Marketing and Evangelism
Snowflake