Accelerate
Advertising, Media & Entertainment

VIRTUAL EVENT

April 21 | 10 AM PT / 1 PM ET

Building a Composable Ecosystem for the Agentic Future

GET READY TO ACCELERATE

BUILD A COMPOSABLE DATA + AI STRATEGY FOR AN AGENTIC FUTURE

With access to data, state-of-the-art AI and the broader ecosystem, any enterprise can accelerate their business-critical workflows – from audience experiences and personalization to deep campaign analytics that boost performance and yield. Accelerate is Snowflake’s annual virtual program where media, entertainment and advertising industry leaders showcase and share how they’re accelerating with Snowflake’s AI Data Cloud.

Hear how organizations are embracing the era of agentic AI by modernizing their data estate, getting their data AI-ready, and building and using data agents. See customer proof-points, demos and real-world use cases in action. And learn about how leaders are driving AI adoption and ultimately measuring return on their AI investments.

WHY ATTEND

Learn what’s top of mind: Hear from executives and thought leaders on their current and future priorities, as well as how they’re looking to further their partnership with Snowflake.
See new AI capabilities: Understand how Snowflake is streamlining how enterprises can implement agentic AI. Hear the latest announcements, including the recent launch of Cortex Code and see a live demo of Snowflake Intelligence.
Hear Snowflake success stories: Hear directly from industry-leading organizations on how they are streamlining their data pipelines, tapping into their unstructured data, enabling internal data collaboration, and powering AI ROI with Snowflake.
Discover AI Data Cloud use cases: Learn about how you can implement agentic AI use cases for both internal and commercial use cases – all with security and compliance at the forefront.

Agenda

SESSION DURATION SESSION DETAILS

30 minutes

Accelerate to Enterprise Intelligence

In 2026, the shift from generative AI to agentic AI marks a pivotal transition in enterprise intelligence. To lead this era, organizations are prioritizing data strategies that turn fragmented systems into a unified engine for agentic workflows.

This session brings together industry leaders to explore the core pillars of modern enterprise intelligence: high-value use cases, robust governance, and interoperable architectures. Audiences will gain firsthand insights into best practices for moving beyond pilots to production.

Partner Presenters:

15 minutes

Accelerate Enterprise-Ready Data Agents

As enterprises race to embrace AI, the winners will be the ones who can securely bring state-of-the-art AI to their data, ensure domain context with a business-led semantic layer, and embed agentic AI across key business workflows. Learn about Snowflake’s latest AI features and how organizations can build business-ready agentic workflows. See Snowflake in action with a demo of Snowflake Intelligence and Cortex Code.

Presenters:

20 minutes

Accelerate AI-Ready Data Access

Getting data AI-ready is the first step to ensuring AI success; and foundational to this is a robust semantic layer strategy. Last year, Snowflake – in collaboration with an ecosystem of data, applications and AI leaders – launched the Open Semantic Interchange (OSI) to champion industry standardization, interoperability and extensibility. Join a panel of industry executives who helped launch the OSI initiative as they discuss best practices of ensuring that your data is AI-ready.

Presenters:

20 minutes

Accelerate Data and Analytics Modernization

Foundational to any enterprise AI strategy is access to domain-specific, context-rich data. In this session, learn how enterprises can modernize their enterprise data estate, power self-service, AI-enabled analytics and accelerate business outcomes. This session also features a candid fireside chat with SAP on how the latest partnership unlocks the ability to power AI use cases with semantically rich data, and develop intelligent applications grounded in mission-critical business data.

Partner Presenters:

20 minutes

Accelerate Business Outcomes

Wrap up Accelerate Advertising, Media & Entertainment 2026 with an executive panel of industry leaders. During this discussion, hear where they see the AI investment priorities, data and AI design considerations, and the strategic use cases being implemented across the industry. This session will explore the evolving ethos towards AI, the impact of a connected ecosystem and what it means for the future of the industry.

Presenters:

Speakers

Dennis Buchheim

RVP, Global Industry GTM Lead, ACME
Snowflake

Lee Gould

Principal Architect, Global Media and Entertainment
Snowflake