Watch Now

VIRTUAL EVENT
Now On Demand

Building the Future of Data Collaboration with Data Clean Rooms

WATCH ON-DEMAND

ACCELERATE THE NEXT ERA OF PRIVACY
PRESERVING DATA COLLABORATION

Accelerate is Snowflake’s annual virtual event where industry leaders showcase and share how they’re driving innovation with Snowflake’s Data Clean Rooms. Discover the blueprints of an enterprise data architecture that prioritizes secure and privacy-compliant data collaboration. Explore the latest use cases in targeted advertising, audience segmentation and measurement enabled by Data Clean Rooms. Plus, see customer success stories, live demos and real-world implementations that demonstrate how possibilities become transformative realities.

WHY ATTEND

  • Hear customer success stories: Hear directly from industry-leading organizations on how they are building the future of privacy-preserving data collaboration with Snowflake Data Clean Rooms.
  • Watch data collaboration in action: See new Snowflake capabilities in action with customer-built demos, focused on empowering users with data collaboration opportunities through data clean rooms.
  • Learn what is top of mind: Hear from executives and thought leaders on their current and future priorities for data collaboration, as well as how they’re looking to further their partnership with Snowflake.

Agenda

 

SESSION DURATION SESSION DETAILS
15 Minutes
The State of Data Clean Rooms Today

With a continuously changing privacy landscape and evolving customer demands, 2025 will be a critical year for trusted data collaboration.

Join a fireside chat with Snowflake and EY as they discuss the data privacy landscape, the future of data collaboration, and how those seemingly opposing forces come together in a Data Clean Room.

Presenters:

20 minutes
Accelerate Data Clean Rooms: Planning and Activation

Join experts from Snowflake and Merkle to explore how data clean rooms enable secure collaboration for smarter media planning and activation. Learn how to harness first-party data, leverage privacy-enhancing technologies, and drive personalized marketing—without compromising consumer trust. Discover real-world use cases and actionable insights for a privacy-first advertising future.

Presenters:

25 minutes
Accelerate Data Clean Rooms: Measurement

Discover the future of media measurement with VideoAmp and Warner Bros. Discovery, as they leverage a Snowflake Data Clean Room for privacy-enhanced data collaboration and advanced measurement. Learn how they integrate data to enhance audience insights, optimize campaign effectiveness, and drive accurate cross-platform analytics while maintaining the highest standards of consumer privacy and data governance.

Presenters:

 

35 minutes
Accelerate Data Clean Rooms: Customer in Action

Learn directly from Snowflake customers and see how Indeed, leveraging Snowflake Data Clean Rooms, has created an innovative approach to conducting controlled experiments that preserve user privacy while maximizing transparency.

Explore how Indeed uses Snowflake’s secure and interoperable environment to design experiments that measure digital advertising effectiveness across multiple publishers.

Presenters:

Speakers

Joe Zucker

Senior Manager, Marketing Analytics, Indeed.com

Jenny Yurko

Vice President, Data Product Strategy, Warner Bros. Discovery

Reese Solberg

Managing Director | US Data Privacy Leader, EY

Jon Regan

Vice President, Product Owner, Merkury Clean Rooms, Dentsu

Josh Hudgins

Chief Product Officer, VideoAmp

Jonathan Wolf

Head of Data Collaboration Strategy, Snowflake

Cassandra Bruni

Senior Product Marketing Manager, Snowflake

Erin Foxworthy

Global Industry GTM Lead, Marketers and Advertisers, Snowflake

Justin Dantonio

Platform Principal, Data Clean Rooms, Snowflake

David Wells

Industry Principal, Media, Entertainment & Advertising, Snowflake