In today’s evolving advertising landscape, brands and agencies are using first-party data to activate, measure and optimize their campaigns like never before.
This session highlights how The Trade Desk’s solutions like REDS (Raw Event Data Stream), UID 2.0 and others — powered by Snowflake’s AI Data Cloud’s innovative collaboration capabilities — empower advertisers to bring together best-in-class programmatic advertising with advanced data capabilities. Plus, hear how the largest independent agency globally, Horizon Media, overcame challenges like agility, real-time tracking and lengthy campaign reporting timelines by leveraging REDS data and Snowflake’s Data Sharing.
In this webinar, you’ll:
- Discover how Snowflake and The Trade Desk maximize impact of first-party data to enhance campaign speed and efficiency for brands and agencies
- See it in action – we’ll show a demo of how you can leverage Snowflake Cortex Analyst on top of The Trade Desk REDS data to get reporting and insights using natural language
- Learn how Horizon Media uses near real-time data access to validate ad delivery, troubleshoot issues instantly, and connect experiential campaigns to actionable viewer insights, driving client-focused results
Featuring
Speakers
Erin Foxworthy
Industry Lead, Marketing & Advertisers,
Snowflake
Drew Holland
Global Media and Entertainment CTO,
Snowflake
Mike McCarver
SVP, Data Solutions,
Horizon Media
Natalie Kansteiner
Director, Ecosystems & Data Partnerships,
The Trade Desk
Watch Now